Working with the production company, Formidable Media, I crafted a compelling treatment aimed at showcasing the crucial role of Amazon staff. Focused on the demanding PEAK season, the objective was to inspire global employees to reach peak performance, emphasising the significance of their work "not only to Amazon" but to the recipients of the packages.

The challenge was to establish a connection between the staff and the customer story, moving beyond the perception of a mere box handler to recognising the importance of what is inside the box. With the approved treatment, I embarked on a journey across Europe, visiting various Amazon fulfilment centres. Guiding local crews, I translated my vision into reality, capturing the journeys of parcels and the unique stories each one had to tell.

Following the shoots, I took charge of post-production, overseeing the creation of all campaign assets through to their final delivery.