iD Mobile wanted a campaign which tempted consumers to ditch their current mobile phone service provider in favour of theirs. And hot off the back of her appearance on Love Island, they partnered with Georgia Steel, who'd infamously made remarks emphasising her loyalty so she was the perfect partner to spearhead this campaign.

Working with M&C Saatchi Public Relations, I played a pivotal role in producing, developing the creative, directing, shooting, and editing all the content for the launch. The campaign achieved significant attention both in terms of PR and consumer engagement.